How to build the perfect website:

Nowadays creating a website is simple, just load up one of the many free website building tools available online and you’re set to go. What is more difficult, however, is creating a website that serves the purpose of your business needs. After all, what good is a website if it is not augmenting your business in any way? Might as well not have one if it’s not being used, you will just be wasting money and resources on design work and web domain hosting if that is the case.

Helping the development of a website, ensure that the website is built around the specific audience and demands. It doesn’t take a master at digital marketing to realize that a website selling dog collars need a vastly different design and concept than a site offering business mentorship, but it does take a very skilled professional to work out the exact nuances between the two and understand why certain design choices appeal to different target audiences.

Choose an agency that can build web development for you which will work closely with you to get everything from the initial persona-mapping and understanding of your business, down to the design, hosting, and programming of your website up and running in record time. There’s an in-house team made up of a myriad of professions who together are able to provide every aspect of web design and development all rolled up into one easy to understand package.

Make sure you have good web hosting:

An underappreciated and yet still vitally important part of setting up an independent online presence is the choice of web hosting you decide on. Web hosting is the online equivalent of putting up land for lease in the real world. Your web domain has to physically “exist” somewhere, and so to this end, a myriad of companies and services exist in order to make that space available for you.

Which hosting is best for your website?

In essence, all of these companies are offering the same service, but many also come with additional services that streamline some of the processes related to running an online business. For example, some web domain hosting companies will offer you a certain number of @domain email addresses, which will allow you to contact clients in a more professional manner.

Others will also allow you to easily access a lot of back-end technical sides of the website, as well as install plugins such as WordPress which will allow you to have an easy amount of control over the look, feel, and usability of your website.

What is the most secure web hosting?

If you have noticed that there are some reports when it comes to hacked websites, malware attacks and some exploitation of the information, that is why there’s  really a need to have a secured web hosting, here are some list:

1. SiteGround (Great security with fantastic customer support)
2. InMotion Hosting (Secure servers that load super fast)
3. Bluehost (Awesome for WordPress security)
4. Flaunt7 (Excellent for offshore regulatory security)
5. HostGator (Top-notch security for eCommerce sites)

Why is it important to have secure web hosting?

Once domain hosting has been chosen, it can be difficult (although never impossible) to change, a mistake many new businesses make is to either choose a domain hosting supplier that is cheap but offers little to no extra support, incurring more costs in the long run as unoptimized areas of the site need to be changed, or extra services such as email hosting must be purchased separately. 

It’s best to use a secure website host to make sure you reduce the risk of getting hacked and having issues with support because a lack of security can be devastating to a business if these problems arise and may result in a loss of income. 

Create an awesome landing page:

A strong landing page is the modern equivalent of a strong storefront during the 20th century, and it is an absolute must-have, a necessity of business, in the 21st century.

A landing page is exactly what it sounds like, the first page a person lands on when they visit your site. This is separate from your homepage (although homepages are often also landing pages), in that you will not always be linking to your homepage when you direct someone to your site. In fact, many large businesses have multiple landing pages per service to ensure their prospective customers always arrive at the correct place.

When designing a landing page, make sure it is user friendly and it has a clean design to help you to increase your conversion levels to achieve the marketing or business growth targets. A great landing page should be short, simple and clutter-free, providing all the necessary details but not so much as distracting the user. Also, provide your viewers the vital information and nothing more. 

Choosing the right audience?

It is important that your landing pages are addressed to the correct target audience and employ multiple calls to action so as to make the buying process as streamlined and simple as it possibly can be for the customer. Good landing pages address possible issues customers might have and often address these issues through the strategic use of reviews, testimonials, and anecdotes, or explanations.

On the other hand, some effective landing pages are deliberately designed to be very minimalist in appearance. The choice of design really depends on what you’re trying to achieve with your landing page and who your preferred target audience are, as some types of landing pages are better suited to different purposes than others.

 

The five common landing page mistakes:

One common mistake young businesses tend to make is adopting a “one size fits all” approach to their landing pages, and then wondering why their most important products and services are not converting. 


The most common landing page mistakes are as follows:

  1. Lack of information
    It is very important that your landing page will explain what the deal is and the value it offers. If your description is too vague or does not provide sufficient detail, converting becomes less plausible. Make sure that you offer unbiased reviews and provide verified or enough information.
  2. Cluttered Design
    – The inadequacy of an image or graphic on your landing page makes your product or service less enticing to see and uninteresting. The page that is cluttered and does have inconsistent web design could avoid the focus, guidance, and content of your landing page then the viewer or visitor might not know what to click or look at into your page and when this happens you might lose a number of visitors in the market.
  3. Informal Headlines
    You must save the impression of your visitor towards your landing page. Persuade your viewers to seek out the service. As some of the people do have limited attention spans, you must concentrate and write the content that is written very well and make sure that what you give is as clear as possible.
  4. CTA Button is too Small
    Size Matters. One of the most important things you should know on your landing page is to provide potential leads with one single action so that the call-to-action button needs to be conveniently placed where to press to get your offer and the viewer or visitor wouldn’t know where to click on the landing page they are in that is why it needs to be good and compelling because it plays a major role in conversions. So when it comes to the size of CTA, it should be visible enough and noticeable to stand out and it compromises the user’s experience.
  5. No Clear Social Proof
    Why not provide testimonials from the customers or social facts? Through this way, you can showcase the benefit of your product or service. Ensure that the testimonials of your endorsement are specific, reliable, and believable. Whenever there is no clear social proof on your landing page, no comments or ratings will be received by your company or service you are providing and no one can tell your story to other potential viewers or clients.


These common landing page mistakes will literally affect your business thus make sure that you have a well written and designed website.

What is the easiest website to build?

WordPress:

Build a website and test the servers of your current website if you have one that will still be running live and you will have no interruptions during the process.

There will be many other suggested content management systems but from our previous experience WordPress is simple to use and customer-manage.

Ensure that you have comprehensive training to run your own website, including uploading products, photos, content, and any other general site changes that you may want to edit on a day-to-day basis. Alternatively, we can do this for you and make sure that your website is updated, maintained, and secure any viruses.

FAQ’s on building a website: 

How much does it cost to build a website?

Building a website can cost anything between $200 – $10,000 or more, and this depends on the quality of the website, as cheaper solutions are not always the best.

How can I develop a website?

In order for you to build a website, you need to follow 4 steps:

  1. Register your domain name.
  2. Find a web hosting company.
  3. Prepare your content.
  4. Build your website.

 

Is it easier to create your own website or use a website builder?

Definitely using a website builder will make life a lot easier to create. Nevertheless, to add the custom edge to your web, you need to learn the basics of code.

Where to get a domain name for free?

If you are ready to launch a new site, the first thing in this process is to search for and register a domain name. Bluehost is the easiest way to get a free domain, as it ranks first mostly on a list of the best providers for web hosting.

 

Make sure your site speed is well optimized:

What is the importance of website speed?

The speed that your site runs at is important and in some situations, it is completely essential on whether the website ends up transforming or not. You can imagine your site speed as being the backbone of your Conversion Rate Optimization Strategy, as without a decent site speed, no amount of targeted CRO work will make any difference to your business.

So what do we mean by site speed? In short, site speed is the amount of time that it takes for any page on your site to load. A slow and drawn out site speed is likely to frustrate users and drive them away from your site, eliminating any chances of them being potential customers.

Which causes Web Pages to load slowly?

Pages can be slowed down by various factors on a site. This includes poor or sloppy coding which uses more lines than necessary, external plugins running constantly in the background when they don’t need to be, or flashy animations and presentations.


Whilst some of the above might seem useful or if you feel they give your site some personal and innovative flair, the truth is that often they are entirely unnecessary and actually aid in harming your business rather than supporting it. Your website is first and foremost a funnel for making sales and expressing the purpose of your company to its primary audience, it is not a platform for personalization or a place to impress visitors.

Thankfully, various tools exist for measuring site speed across domains, and once the problems have been identified, they are often easily fixable. Our site speed audits can immediately pinpoint the problems with your site, and it is often the case that once these small issues are out of the way and the site is up and running to speed again, inquiries begin to flow back in.

Importance of optimizing Website speed

Indeed, speeding up the performance metrics of your websites is important to anyone who uses the internet. Thus site speed reflects how fast a website responds to web requests or executes them. When there are quicker sites that would produce happier users and people waste less time online when a site reacts slowly.

How can I optimize my website speed?

Page Speed is also important for the user experience. Pages with longer loading times generally have higher conversion rates on-page and significantly lower time.
There are a lot of ways to optimize your website speed, here is the list:
1. Using a network for delivery of contents or what others called CDN.
2. Move your website to a better location.
3. Reduce JavaScript and CSS file counts
4. Utilizing cache on the website
5. Enable compression (GZIP)
6. Reduce plugins count
7. Optimize picture size on your website
8. Reduce redirects


Table of contents:

Make sure you have good web hosting:

Which hosting is best for your website?
What is the most secure web hosting?
Why is it important to have secure web hosting?

Create an awesome landing page:

Choosing the right audience?
The five common landing page mistakes:

What is the easiest website to build?

WordPress
FAQ’s on building a website:

Make sure your site speed is well optimized:

What is the importance of website speed?
Which causes Web Pages to load slowly?
Importance of optimizing Website speed
How can I optimize my website speed?

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