How to use keywords to get more LinkedIn Connections
Search terms are words or phrases we enter into a search engine such as Google. These search terms also contain keywords.
These are words that allow us to find exactly the results we are looking for during a search. An example of a keyword might be “Shoe Laces,” and a related search term would be “How to tie my Shoe Laces.”
Choosing the right keywords is one of the most significant parts of connection acquisition on LinkedIn. Though some keywords might appear to be good on a surface level, they may bring up results that are irrelevant to your needs.
For you to visualize this, imagine you were searching for the CEOs of news companies on LinkedIn. Searching with the keywords “News,” “CEO,” and “LinkedIn” might let you with results linking to news articles about CEOs. All the keywords are there, but the outcome is far from what you are expecting!
Thankfully, we are coming to LinkedIn with a strong background in SEO. We have developed a method to game the system to get the best results from our keyword choices.
How to identify search terms and keywords using a search engine?
We’re going to use a quick example to demonstrate our method.
Let’s say you were looking to connect with programmers and developers for mobile apps. You might use the following keywords in your search term – mobile development, tablet development, android development, iOS Development, web app, app sales, app innovation, UX development, or Mobile UX.
Typing these search terms and keywords into a search engine such as Google would allow us to gather related criteria information. But if we were looking specifically for CEOs who own companies in these industries, we must have to go a step further.
Following site:Linkedin.com, we are going to write our keywords, each one separated by a comma. For example – site: linkedin.com Mobile UX, CEO, UK.
As opposed to articles or otherwise, a search term such as this is far more likely to bring up profiles with the relevant keywords. Of course, there may be some outliers.
Such as people whose profiles list CEO in past employment, an article or two, which happen to contain also those keywords.
But with accurate targeting, it is uncomplicated to find and extract hundreds of profiles with any search term structured similarly to the above.
When doing this kind of search, you must examine the viability of the leads before you start adding people. LinkedIn inspects automation based on page views.
And so, it matters that you initially check the results of your Google search on a separate account to avoid your page views from unnecessarily stacking up. It could be your account or a placeholder one specifically for viewing pages.
How to find effective search terms to target LinkedIn connections?
In general, it is a good idea to include the company role that you are looking to target in your search terms, for you may not always get the results that you want when picking search terms to use for finding new LinkedIn Connections
For example, you might want to target marketing directors of large companies for your succeeding outreach. If that is the case, then after typing site:linkedin into google, you should write “Marketing Director,” followed by a comma.
If you were looking to target the marketing directors of finance companies, your search term might look like this:
Site:linkedin.com Marketing Director, Finance
When searching in this way for URLs on LinkedIn, you are primarily looking for profile links. There are other two prominent results to bear in mind when choosing your keywords – articles and job listings.
These are generally not what you are looking for. When choosing your keywords, you need to avoid words or combinations of words that might bring out results for job listings or articles.
An example of a keyword like this is “copywriter”. Few people comparatively are putting “copywriter” in their profile compared to people posting job adverts for copywriters. So, this search mainly brings out job listings for people wanting copywriters rather than profiles.
How to solve this keywords issue?
To get around this issue, you might try the keywords “Copywriter” and “Fiverr” together in the search term. This term brings out a list of freelance copywriters who have uploaded gigs on Fiverr and posted this on their LinkedIn profile, allowing you to filter for the results you need much more manageable.
Because the search terms we use are targeted to bring out the URLs of people’s LinkedIn profiles,
If you are struggling to find effective keywords, take a step back and think about what the person you are trying to target is likely to have written on their profile.
Sometimes searching for things other than industries and job titles can get you the results you need when targeting specific niches.
For more keywords and search terms related topics, visit Oxford Growth Marketing’s SEO Strategy. Please don’t forget to drop your comments, and let us know what you think about this guide!
Send Personal LinkedIn Connection Requests
LinkedIn allows you to send personal connection requests, which means you can add a small note about why you want to connect with them.
We have tested both regular and private invites. Which on average bring in around a 20/30% connection approval rate, with personalized requests ranking slightly higher than typical requests.
Steps on sending a personalized connection request
Make your way over to your recipient’s LinkedIn profile and press the “Connect” button to send a personal invitation. After pressing it, LinkedIn will give you the option to “Add a note”. After selecting this option, type your message into the box that appears and click “Send”.
Your recipient will receive your connection request as well as a message in their inbox. As you can imagine, a well-crafted personal request can make a huge difference; whether or not someone decides to accept your request.
So, it’s essential to take your time and consider the impact your message will have before deciding to send it out to your subsequent 100 connections as a test.
We have created a template for you to use to get started. Our template is short, sweet, and to the point. We designed it to pique interest and get the connection to wonder “Why?”
Template for Personalized LinkedIn Connection Request Message
I came across your profile and thought we could mutually benefit from connecting here.
This messaging style is effective as it entices the recipient to engage in future conversations and creates anticipation. Meaning that they are not only more likely to accept your request but are also more likely to respond to your future messages as they will be curious as to what benefit you are referring to.
It also creates a very natural follow on to our 1st message in our 3-step messaging series. Which you will learn later in this course.
Keeping the initial message short is vital, as a long letter from an unknown sender has a reputation of getting dismissed as spam and is burdensome. In contrast, our message is straightforward, easy to digest, and leaves the recipient interested.
Steps on managing old connection request
After being redirected to the “Your Network” page, you should see a box in the centre labelled “invitations”. On the top right of this invitations box, it will say either “Manage” or “See All”. Click on this to be brought to the “Manage Invitations” page.
Once on the Manage Invitations page, click on the “Sent” tab in the upper left-hand corner, and then select all the old connection requests you’d like to remove via the tick boxes on the left. Finally, once you have marked every outdated request from your profile, click Withdraw Connection.
When to remove old connection requests
A good aim is to remove all old connection requests which have not been responded to for at least three (3) weeks since you sent them. It is enough time to ensure that the recipient is not worth your time whilst also accounting for extraneous variables such as business trips and holidays, which may keep the recipient away from LinkedIn for a time.
It’s a good idea to schedule this task every Friday to ensure that your connection requests are kept well organized and up to date by the end of each working week.
Organizing your LinkedIn Connections in one easy step
After a few weeks of running your first LinkedIn campaign, you may well end up with over 1000 fresh connections in LinkedIn. It may cause your inbox to flood with messages, and some will inevitably become lost in confusion.
LinkedIn has yet to have this kind of strategy in mind, nor have the infrastructure to accommodate thousands of concurrent conversations at once. This gap leads us to set up our system for organizing our campaigns.
Use Google Drive or your preferred cloud storage solution
Our preferred method for campaign organization is to store the information in Google Docs and place them in logically organized folders in a shared company Google Drive. Still, you can use whichever cloud storage solution works best for you and your company.
Why record your new connections?
Recording information in this way allows you to refer back to it later. This method will enable you to review which campaigns were successful and which were not. this will help the company faster and more efficiently.
You will also be able to separate campaigns by type. Meaning you can quickly access information on market research or networking campaigns and narrow your ideal clients down based on results from previous campaigns.
For example, let’s say you have a task to get a list of 100 web design companies and connect with them.
Assuming you are using Google Drive as your shared storage solution, you should create a spreadsheet under the folder directory such as My Drive/Marketing/LinkedIn Campaigns. Name this spreadsheet something that relates to the campaign, such as “LinkedIn Web Design Outreach Campaign”.
How to organize your fresh connections in a spreadsheet
Now, after getting a list of LinkedIn profiles from google, place all of them in the spreadsheet you have created. the following columns:
Connection Request Sent (Y/N)
Date of the Last Reply
Ensure to update the spreadsheet once you sent out a new connection request on LinkedIn. Each time someone accepts our connection request, go back to the relevant spreadsheet and update their information.
The number of prospects who do not accept requests in three weeks can indicate how well the initial outreach portion of the campaign went and should be left as-is for data purposes.
You can find a more detailed breakdown of how we use spreadsheets to organize & evaluate our data to make our future LinkedIn Outreach faster and more effective in our LinkedIn Professional course.
Automate your LinkedIn Lead Gen process for faster results
Once you have a good grasp of Campaign organization and structure, you can begin automating parts of it to achieve the results you are after faster.
How to acquire contacts using Dream Digital Data Scraper
Data Miner is a free extension for chrome that will significantly speed up your ability to find relevant leads on LinkedIn. You can use this to crawl Google pages after a search and quickly export all of the hyperlinks and other select information into a spreadsheet for easy access.
Data Miner is a Google Chrome specific extension and so will require you to be using that web browser to take advantage of its features.
How to use Dream Digital Data Scraper
To use Dream Digital Data Scraper, first, go on to Google and enter the search term you want to find results for. Then press the Dream Digital Data Scraper icon in the top right-hand corner of your browser (this is where your chrome extensions will appear by default). After you press the icon, a window will appear. This window shows the “No. of Pages to Scrape” and the “Run” button.
In the “No. of Pages to Scrape”, put 1 for the first page, then press the “Run” button. Once you’ve pressed the “Run” button, wait until all the list of links on page 1 has successfully loaded. Press “Copy to Clipboard” and paste the information in your relevant campaign spreadsheet. Repeat this action for every page of your Google Search until you exhausted all of the results that you need.
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