How to get leads on LinkedIn

Optimize your LinkedIn Profile

Having a great LinkedIn profile isn’t just about filling it with content or choosing the best pictures. It’s about effectively communicating your best offerings to anyone who views it in a concise and easy to understand way.

If you begin thinking of your LinkedIn profile as a sales page in its own right, you will start to see a change in the way people respond to you on the platform.

A poorly put together profile is going to leave the wrong impression on your connections, resulting in either a meagre acceptance rate on your connection requests or matching you up with unengaged LinkedIn users, who are unlikely to respond well to your campaigns.

Imagine how much easier your LinkedIn outreach strategy would be if your connections come back to you with, “Thanks for your message, I checked out your profile, and I like what you do!” Having a compelling profile can drastically cut down the amount of work you need to do, build relationships, and nurture your connections.

Step 1: Choose the right profile and background picture for your linkedin profile

Having a professional photo taken for your LinkedIn profile lets people know you are serious about your business, making them more likely to trust you when discussing deals.

Your background image is also a great opportunity to quickly communicate critical ideas to those viewing your profile in a hurry. A well-chosen combination can give a great lasting first impression.

Step 2: Write an engaging headline

Most people put their job title in their headline, but this isn’t taking the space’s full potential. It’s the first thing most people will see when visiting your page, so you want to make it count.

Instead of just putting a title such as “LinkedIn Consultant”, consider something more dynamic, such as “LinkedIn Consultant | Helping Business Owners Build Powerful Networks on LinkedIn”.

Step 3: Build a Strong Summary

The summary is the final section people will view before finalizing their impression of you. Although LinkedIn has designed this section to be more comprehensive than the other header elements, delivering a powerful first line is still just as important as ever.

Using LinkedIn for client acquisition, consider starting with a review line such as “What our clients say‚Ķ” to grab their attention straight away and move their thinking towards hiring you.


Generating leads from LinkedIn is crucial and essential for the success of your business. But what sets the tone for you to catch those valuable leads starts with how well you structure your LinkedIn profile. It matters that you know how to present yourself in the professional community, Oxford Growth Marketing SEO Strategy can help you with that. Connect with us!

Build a solid and successful LinkedIn Group

During the 3-step messaging process, you may decide to start a private LinkedIn Group as part of your sales process. This LinkedIn Group can be a potent tool for your nurture funnel.

Creating a group gives you a strong vantage point from which to market to your LinkedIn connections, potentially taking them out of the messaging system entirely or even extending it past the messaging system into a more long-term nurture strategy.

In our default second message template, we explore the possibility of setting up a group as part of your value-offering. Whilst it is not necessary to nurture an active group as part of the success of these three messages, it can be a powerful add on to your existing sales funnel depending on the needs of your business.

You can even later convert your group into a new platform, and there are many possibilities.


To set up a group on LinkedIn.

First, click on the 3×3 grid icon on the top right hand of your LinkedIn homepage, labeled “Work”. This process will bring up a sidebar on the right-hand side of the screen. From there, click on “Groups”.

Once redirected to the group’s page, you will see a button on the top right-hand corner of the screen labeled “Create new group”. After naming the group, uploading a picture, and deciding on a suitable description and rules, you’re ready to hit “Create”!

To create a group, you have to prepare:

    1. A set of rules
    2. A description to let people know what your group is about.
    3. A name for your Group

Most groups have a generic set of rules such as “be respectful” and “no self-promotion”, you can easily copy the rules of other groups to create one for your own.

If you plan on growing your group in the future, these rules will become the basis for future moderation, so it is good to have them in place early if that is the route you wish to take.

Include an Informative Description

Creating an informative description is also essential. It serves as an excellent introduction to anyone joining and is a great place to remind them of the core value offerings you may have mentioned during the messaging process.

The very act of joining a group with its purpose clear and well laid out also reflects your profile and business well and makes people more likely to remember you.


In the long run, this will make them much more responsive to your future members. More important than the description is the name of your group. Being part of “Discussion for new business ideas” has a different ring than “The CEO Feedback Den”.

Even if the aim of these groups is the same, very different people are going to want to join and be active in them. Likewise, it might seem like a good idea to choose a title such as “Advice for small businesses” to attract small business owners to your group.

But maintaining such a group may be difficult as the name alone may make small business owners feel that they will be receiving advice rather than giving it out.

As for adding new members, it’s easy. When on your group page, a small button labeled “Invite Members” will appear in the top right. Simply click on this, and type the name of your connection into the search bar, and press “Invite”.

Have you tried these steps yet? Let us know how we can help you in managing your LinkedIn Group. Visit Oxford Growth Marketing LinkedIn Lead Gen for more guides.


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