Google Analytics


What is meant by Google Analytics?

Google Analytics is one of the most interesting software in digital statistics. It is a web application platform that Google is providing to track and monitor website traffic. It examines the statistics of the traffic to your website in detail thus it generates interesting insights that can help you shape your business succession plan and performance. 

 

This also monitors detailed reports and dashboards to see how people connect with your sites and devices, and the function that various channels take.


Analytics and Why they are Important?

Google provides a massively comprehensive set of data and analytics for you to pour over in order for you to monitor your website called Webmaster Tool or  Google Analytics. This enables you to do many things, like finding faults, control crawls, submit sitemaps, set canonicals, add markups, etc.

The list is long and varied, and all of it useful. You can find detailed explanations in Wikipedia and Google’s own help pages for the complete list and what they can do. What we shall be going into is the analytics section and why it is so important to have one set up for your site.
Among all these tools is a lot of data. A lot of data. But the most important parts of that data are traffic, bounce rate, and key phrases (such as search queries and important key terms).

So let’s look at these and why they are so important.
You may not even have created a search console or a webmaster tools account, so if you don’t have one, then you should set one up as it’s free. If you are unsure about doing this then get your web designer or preferably an SEO company to do this for you to ensure it is done correctly. Having all of this setup will allow you to channel information from Google, which can then be used to increase your conversion rate optimization (or CRO).

For Google to be able to get all this information for you you will need to put a tracking code into your site (which is easy), once that is there then Google will start collecting all the site data from that date onwards. You can rewind back through time to compare data, but obviously not before the code was present

 

Benefits of Using Google Analytics

Almost all of the companies have an online presence via a website like nowadays. Therefore, learning the internal structure of your website becomes really essential for you whether this is achieving its purpose or otherwise

  • Google Analytics does indeed have a capability that reduces the work needed to enter data from Google Analytics in Google Docs, Pages, or Spreadsheets. Setting up your Google Analytics account and copying a basic piece of code to your website is all you have to do.
  • You can easily integrate other tools and platforms. It presents a clear and usable interface. With all your apps, you can use Google Analytics to quickly integrate data into other well-known Google products, such as Google AdWords and the Google Search Console.
  • With a bit of configuration, it helps you to monitor the internal site searches to help you reach the right customers and may make appropriate modifications or adjustments to boost your performance accordingly. It also exposes the field of growth potential by discovering situations where the specific situation on your platform may be ambiguous or missing. It will provide more insights into what users on your website are looking for. 
  • It also provides a bunch of information about people who come to your website including their age, gender, preferences, devices, and location.
  • Content is the king and will help you get such a lot of traffic and prospective customers if created amazingly. Analytics allows us to understand how visitors of your website and app interact with your content, and you know what works, and what doesn’t.
  • Comprising why visitors bounce off your websites, this is why Google Analytics provides a thorough overview of those pages that have a high bounce rate. Experiencing a high bounce rate may be that your website isn’t properly designed or your landing page may not be enticing enough for them all to pay upfront.

 

Bounce Rate
What is Bounce Rate?

This may or may not be obvious, but your “bounce rate” is the percentage of all hits that only visited one page and then left (there are some other more minor reasons that we won’t go into as well) very quickly. This will generally tell you if your site looks good or gives users the info that they wanted, usually based on the key terms they used in order to find it.

The deeper in your site they go the better, as this normally means a longer visit and that the user likes your site and so take up your services. Having a site with which is well has taken into account main CRO factors and implemented them properly will often avoid having a high bounce rate

 

Why are you experiencing High Bounce Rate?

A high bounce rate (the average is about 40%) like 70% or higher, will mean that users either don’t like your site (visually or mechanically) or thought it wasn’t relevant which your website includes too many irrelevant photos, or other content elements that add more clutter than interest, your bounce rate is likely to increase because clients aren’t certain what you really want them would do next.

A minority may have found what they wanted immediately from the landing page (like your phone number etc) but on the whole, it isn’t good news to have anything much above 40%. The good news is that you can know about this from your analytics or SEO consultant and can then act accordingly to find the reason, fix it, and then reduce it.

How can you Improve your Bounce Rate?

Create an introduction which will make everyone want to constantly read. This ought to be easy and also has straightforward stuff on your content. You could even include and cite a few of your experiencer, results, recommendations and credibility from your customers/ clients. Make sure that you and your content must have facts, and can be trusted and your page must  convey what Google searchers are looking for. In addition, you can add videos that make sense on your page as what people might want to explore and must see.


Key Terms
Are Key terms Important?

Google Analytics tracks the keyword for both organic and paid search channels: the term or phrase a visitor can enter throughout the search engine, which led them to click on each of the links. By adding these into your analytics you can monitor what you think are your most relevant key terms and judge the amount of traffic from your rankings

How valuable key terms to SEO Agency?

Only an SEO agency or those among you technical enough to know all your relevant key terms will be able to add this to your analytics. The most relevant key terms will generally be the users with specific serious searches that are actively looking to find your products or services. These are the most valuable searches and will generate your site the most business. You ‘re improving your search ranking by taking the data that it provides you and making changes to your web. With these data on hand you can make better and more detailed improvements. So in all, it’s easy to see why you should have access to analytics and how they can be used by an SEO or digital marketing agency to create a strategy for online success.


Google Tag Manager
What really is Google Tag Manager doing anyway?

Whilst Google analytics itself allows you to take detailed analytics and gain valuable user information based on visitor behavior on your site, Google Tag Manager allows you to take this a step further and record specific events, such as logging in through a particular form or using a particular call to action to arrive at a sales page. These more detailed analytics can allow you to map out complex behavioral patterns and see exactly what it is when visitors log into your site. At a glance, it’s easy to see how valuable a service google is offering.
The tags themselves take the form of tiny snippets of code which can be placed in various areas on a site and then can be managed off-site in Google’s tag manager itself, meaning that once the initial programming work has been completed, the whole process becomes much easier to manage for everyone, whether or not they have any previous coding experience. This also allows us to express our findings transparently and Google makes it easy to deliver in a way that is straightforward and easy to understand.


How does Google Tag Manager and Google Analytics collaborate?

Google Tag Manager is not a replacement for Google Analytics but instead it helps users quickly attach tracking code tags for Google Analytics to an official site, deploy GA event code snippets, and identify rules when each code has to shoot. Google Tag Manager acts as the mediator for implementing your digital analytics on any website and if you’d like to add Google Analytics Tracking code or events, it is strongly advised that you do so with GTM, even though you don’t have to make frequent changes to the code of the website, so your implementation process is quicker. Google Tag Manager transfers routine activities, page views, other connections to Google Analytics.


How do I know if Google Tag Manager really functions?

One of the effective methods to provide an insight as to how, when, where, why of your GTM module is to use the preview and debug console. The console would also show you all of the fired and unissued tags that are mounted on individual sites.
If there is an issue with Google Tag Manager you can use the developer tools to understand. You can also use Google Tag Assistant as a fantastic browser add-on that helps you to easily see if your GTM tag has been enabled correctly. The tag assistant color schemes from red to green to demonstrate the features of a name.

 

Table of Content
Google Analytics

What is meant by Google Analytics?
Analytics and Why they are Important?
Benefits of Using Google Analytics

 

Bounce Rate

What is Bounce Rate?
Why are you experiencing High Bounce Rate?
How can you Improve your Bounce Rate?

 

Key Terms

Are Key terms Important?
How valuable key terms to SEO Agency?

 

Google  Tag Manager

What really is Google Tag Manager doing anyway?
How does Google Tag Manager and Google Analytics collaborate?
How do I know if Google Tag Manager really functions?

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