Why outreach is important in SEO?
Outreach SEO revolves around creating valuable links from off-site websites to link back to the client’s page. This approach is an exciting and essential part of digital marketing.
When done right, you will reap the various benefits of it. But if you poorly executed this strategy, it will hurt your brand’s business SEO strategy in the long run.
Links help in boosting organic rankings for your local online businesses. If you are starting to introduce your company online, exposing your business to different link strategies can advance you to a much wider reach, and you may explore new markets to penetrate. A new market means new audiences means more chances of gaining leads.
Integrating a solid and result-oriented outreach SEO into your current campaign can influence your brand credibility and awareness. When you associate your site with authority websites and convince bloggers or publishers to share a thing or two about your content, all of their loyal readers will check you out, and they can become your potential clients.
Google constantly update their algorithms. And Oxford Growth Marketing Outreach team ensures to keep up with these critical movements. These developments prompt us to formulate five ways to prepare for a successful and realistic outreach campaign.
1. Formulation of Idea
Building a business online entails a lot of effort and stamina for everyone who wants to remain relevant. For a local business in Oxford to grow, you need to gather the brightest to arrive at a creative idea to sustain the business.
Three essential factors must be present in formulating an idea for a campaign – relevance, value and creativity. These three elements are not only significant for publishers but also for your potential audiences and Google.
Google and other search engines want their users to discover reliable and stimulating content. This is why it is critical to incorporate these in this phase of outreach planning.
Brainstorming is a gift enjoyed by those who invest in SEO agencies as they have a pool of talented individuals to picking their brains. I don’t think this speaks well if you are a one-man team.
You have to empower an idea to make it a reality. The best thing about having a pool of researchers in your team is that each person can have a different perspective to share with one topic alone.
If you have plans of being a source of information to publishers, journalists and other writers in your specific field, make sure to produce solid, rich and fresh content on your website.
Nothing beats content packed with relevant, stimulating and engaging facts. So, you might want to establish a concrete research framework to publish this type.
Researching can take much of your time. If you invest in Oxford-based SEO teams to do this tricky stuff for you, you save a big chunk of your time and focus on the operation side of the business.
3. Content creation and development
There are four (4) steps that we look into in this creative process: Theme, title, content, and content review.
First is theme determination is seeing the bigger picture of what you plan to offer to your audience. In this phase of content creation, you highlight your branding or the persona of your website.
Second, we look into the title. You narrow down what you want to discuss from the pool of topics you have for the target theme. Determining a specific topic to be pitched is critical as this will set the bar for successful outreach.
The third part of this process is producing the content. You may opt for articles, infographics, E-books, slides, or newsletters, to be your online content. Ensure that you collaborate with the different SEO professionals to push for this content production to cover all possible angles.
To come up with a vibrant and attention-grabbing type of publication materials, you will need the expertise of a copywriter, editor, graphic designer, and/or website developer.
Lastly, is the content performance review. Oxford SEO wants to deliver a high-impact outreach to you, our clients. And one thing that we see that can help us attain this goal is through analysing metrics and collecting feedback about the content.
Whatever response we get from the types of content we have published will enable us to continuously seek improvement and excellence in our content creation and development process.
Content creation is vital in your quest for local website traffic. Out of the thousand businesses in Oxford, how can you possibly outrank your competitor when they generate highly detailed, widely relevant infographics three to four times a day?
Though you can publish one on your own, keeping it vibrant, fresh, and captivating lies in how well-versed you know about your community and industry.
If you are a business owner doing a balance sheet in the morning, managing your social media platforms in the afternoon, we would love to help you out in your content creation to level up your outreach campaign.
4. Social Media
Social Media is a skill. And it is not simply about uploading photos on Facebook, tweeting about your business’s promo, or tagging your business partners on Instagram. It goes beyond that.
You must be able to convert them into solid connections. And outreach is all about building relationships. Social sharing somehow can lead to an indirect backlink creation.
There are online monitoring tools that can help identify which posts gain the most attention or reach. You can repurpose it in the next content creation.
If you think likes are enough, you miss the point. Outsourcing SEO agencies to do outreach through social media will show you that every post can generate relevant, authentic, engaging followers that can grow your reach substantially.
Oxford SEO conducts keyword searches to identify influential local public figures, thought leaders, journalists, and social media influencers that can boost your online presence once you have forged a bond with them.
It is essential to keep the lines of communication open to these influential people. So, you will have an idea of what type of content to highlight when planning your publication materials.
Different elements make up a successful outreach campaign, components that many companies take for granted. Most importantly, an outreach can operate only if a team take it seriously. One must invest more time to understand the demands that it requires.
If an organization lack staff or an SEO team to prepare for outreach, it is best to leave it to a competent and credible agency to do the job. SEO agencies have content strategists, copywriters, editors, graphic designers, and web developers that deliver better and fast results.
Outreach involves skills learnt over years of experience. Will you gamble this in the hands of those who learnt it yesterday?