Digital Marketing

What is Digital Marketing?

Digital marketing covers all marketing campaigns using either a mobile device or the internet. Businesses leverage digital channels to connect with current and prospective customers, such as search engines, social media, email, and other websites. Digital Marketing will remain the most powerful marketing approach in the future. And as the mechanics of digital marketing shift every day, a digital agency needs to be flexible, warn, insightful and adapt to the current developments. For digital marketing, you can also use tools such as sales analysis to track your campaign success and ROI more than you do with a conventional advertising material.


Why is it important to your business?

Think about how you currently market your business, if you are still stuck in making it in a traditional way, you are definitely missing an opportunity that could greatly help you boost your business. Digital marketing is one of the best ways that could lead you to numerous and valuable leads. Help your company spend your marketing budget more efficiently, generate useful leads, and earn higher investment returns (ROI) for your company. This could garner valuable customers for your company by attracting people in search of your goods and services and enabling you to concentrate on people interested in your products and services.


Digital Journey

How to start your Digital journey?

When starting your digital journey you should have a clear understanding of where your marketing is headed and what services your business needs to excel and generate traffic.

This usually undertakes a form of paid discovery at the beginning of any project to roadmap your success which is outlined in an easy to read document showing you each step you need to take regardless of who helps you do it.


Discovery Process

The discovery process always starts with getting to know your business and industry by looking at what your industry leaders and competitors are doing and how we can do it better. This is massively important because by knowing who is currently ahead of you online will give you realistic expectations of how long and how much it will cost you to get there.

 

What’s involved in your Digital journey?

It is important to look at the current status of your website in terms of traffic, conversions, usability and what approach is best for you and allocate a set amount of hours to help you achieve these goals whether it be technical SEO, Content writing, Website Development or even some consultancy time with head SEO Consultant. They can provide you honest feedback.

 

How to get started?

A suggested approach is that if you can reach an SEO company, kindly take a visit to the team at their office but if you are a little bit out of reach from that area then you can arrange a skype conference as part of their free consultation. Here are some ways to start your Digital Journey:

How to Start creating your Digital Journey:

  • Keep updated on everything that’s going on in the virtual world by actually following major digital marketing sites. You need to know the latest trends, because the demands of this industry are different overtime.
  • Open an excellent presence that allows you to create your own digital marketing blog. You’ve got to show something that you’re capable of which you can build your own brand.
  • Use your creativity and find out how resourceful you can be. Never stop trying to show how creative you are, if you have any good ideas that can help your business, then give it a try.
  • Create connections, go out of your comfort zone and get your name out there to network your brand. This can help you to get more connections that can help you in many areas of your career. 
  • Eagerness to learn, since it is a very competitive industry, you must put your heart and mind into the Digital world.
  • Learn about Data Analytics. It is the data that shows how good a campaign is going, or how badly it is going, which lets you find out how to make it easier next time.

 

When you think you ‘re ready for your Digital journey then you should also start approaching an SEO company as emerging technologies are changing the world in significant ways and designing a digital journey sounds expensive , time-consuming and dangerous, but there are ways to tackle digital transformation.


Ways to Boost your Digital Marketing skills

First, you should keep updated with SEO and everything about it. Make sure to have at least know the basics of SEO and its fundamentals like keyword research and On-Page Optimization.

Second, measure how you attain your content. Analyzing both internal and external engagement will give you a wider context of what market-effective content types, topics, and email are. The more that you compose and revise your work, the better that you will get.

Third, know what and how to research, it is one of the fundamentals in Digital Marketing. You must have access to a variety of services and be good at interacting online because you can find a great deal of information.

Fourth, track and monitor all your social networks. Use the influence of social media to expand and achieve your overall presence. Then keep incorporating the most appropriate social media networks into your marketing plan or strategy, make sure that the highest priority is to monitor and be updated on those platforms and do not just clicks nor likes.

Lastly, understand Data Analytics. This is so valuable because it gives you an overview of how you are doing and what areas need improvement, and you can also measure the efficacy of digital marketing strategies, track emerging trends and create target lists for email marketing.

This can leave you with the daunting task of determining where to concentrate your energies, and most importantly, your budget, whether you’re a new business or revamping your digital marketing plan.

So here are the different types of Digital Marketing:

 

  • SEO (Search Engine Optimisation)

 

SEO or Search Engine Optimization, which is the method of optimizing the website to receive organic or unpaid traffic from the results page of the search engine, helps ensure that the site ranks high in search engines for specific keywords or phrases. Quite simply, this is how Google and other search engines weigh up your site for rankings (search engine results page or SERP): Relevancy, popularity and age.

 

    1. SEM (Search Engine Marketing)
      It is a digital marketing technique used in the search engine results pages ( SERPs) to improve the popularity of a web site. In this technique, advertisers only pay for visitor-inducing impressions, trying to make it an effective way for a company to spend its money. As an additional benefit, each user progressively increases the rankings in organic search results on the website.

 

  • PPC (Pay-per-click)

 

A digital marketing method in which advertisers pay a fee each time you click on one of their ads. It’s basically a way to buy visits to your site instead of attempting to “earn” those visits organically. It enables advertisers to bid for ad placement in the sponsored links of a search engine whenever anyone clicks on the ad related to their commercial enterprise.

    1. SMM (Social Media Marketing)
      This refers to digital marketing campaigns on social media networks such as Facebook, Twitter, Instagram and LinkedIn, these are both free and charged. Marketing in social media involves several different practices and many see this as the future of digital marketing.

    2. Email Marketing
      It is the process of targeting customers with a commercial message via email attempting to boost sales, improve customer loyalty, or communicate essential information. Including email marketing to your business could give you potential ROI.

 

  • Influencer / Affiliate Marketing

Affiliate marketing is a strategy which enables clients or affiliates in return for a commission to promote your brand. Usually that’s when people finish buying a product or signing up for a service. They could be anyone who wants to promote your brand, they could have been from your current customers, bloggers or other related industries.

 

 

 

  • Content Marketing

 

A strategic marketing strategy focused primarily on producing and distributing valuable , relevant and consistent content to attract and retain a defined audience and ultimately to drive value than its competitors.  With the aid of having content marketing, you can build confidence with your audience through content marketing, improve conversions, engage with customers and start generating leads. Furthermore, consumers are expecting high quality, trustworthy content from their favorite brands in today’s era.


Email Marketing Newsletter
Which can be the most effective Digital Marketing Strategy?

One of the most powerful and consistently high converting strategies employed by Digital Marketing agencies is the slow-burning email newsletter strategy. There is a strong power which can not easily be matched by other methods of marketing which comes along with it, and that is the power of constantly being on your customers’ mind.

 

Whether they read your emails or not, the second the average person signs up for your email newsletter, they are constantly seeing your name appear in their inbox every few days. Next time they consider to buy a service or product that you also happen to offer, guess who’s name will pop up in their mind first?


What makes good Email Marketing?

Send a frequent and thought-provoking newsletter with the power to convert many months or even years down the line is a strategy that companies are seldom able to get a firm grip on. This is because many small companies are either obsessed with short-term results or are alternatively unable to consistently come up with the kind of well-targeted and value-giving content which is necessary in order to maintain a reputation of authority in your respective field.

 

If you are sure that you have these two factors down, and are able to be patient and wait for the benefits of a slow-burning strategy, as well as produce valuable and relevant content on a regular basis, then setting up an Email Marketing campaign or weekly newsletter is easy.

 

All you need is a simple offer or call to action on your homepage or main landing page, something which offers something for free (such as an ebook or resources that your company specializes in, for example, software or a free trial). Then, you need to offer this free resource in exchange for a user’s email address. Once you have that, place it into an automated campaign manager, and the rest is up to you!

 

Split Testing
What is Split Testing?

A/B testing, or split testing as it is otherwise known, is the process by which you set your site up so that a random 50% of a target audience sees one version of your site, whilst the other 50% see another version. This method is amazingly useful for cracking down on specific features of your site which may not be pulling their weight in the way you believe they may be.


How do you perform a Split Test?

The strength of this method comes from the fact that you’re able to make a change to your site without the risk that you may have in some way hindered it or made it worse. For example, your main call to action button may be currently being highlighted in blue, and you may believe that a green button would lead to more conversions. Let’s assume in this situation that your general thinking is correct, a different colored button would indeed result in more conversions.

 

But what if green was the wrong color? What if orange or red would have worked better? Well, in that case, you can split test Green and Blue. This way your site will continue to convert from the blue button at the usual rate, and you can take detailed statistics on user behavior that has changed due to the green button. If conversions drop it’s not a problem, because you still have your previous landing page up and still doing its job. A/B testing provides a safe environment to test new ideas.

 

This is just one of the many applications split testing can be used for. Detailed software exists which allows you a greater degree of control over how you operate split tests, and thus they can be used for varying different purposes, such as separating demographics and testing complicated sales ideas in a shorter time frame.


CRO or Conversion Rate Optimization
What is the role of CRO?

There is a lot of design and behavioral theory that goes into CRO which can be daunting at first encounter, especially for someone who is less experienced at web or landing page design. Some of the key points are straightforward, such as choosing a color scheme which speaks appropriately to your brand, (for example, an online store selling gifts for couples might benefit from pink and red, as opposed to bright yellow and green), or contrasting Call To Actions buttons with a color which stands out from the rest of your site.

 

However, other aspects of CRO are more complex and technical, such as taking hot maps of user behavior and finding out where the key distractions of your site are, as well as organizing written content in ways in which the eyes naturally move to what is important first. Understanding and controlling these factors require complex software and experience in behavioral psychology that many business owners may not have the time to develop properly. Thankfully outsource services exist who can take care of these issues for you, leaving you more time to focus on the products and services that you will be selling in the first place.


Remarketing
What is remarketing?

Remarketing is a method of getting in contact with people who have connected with your web browser or mobile device before. It enables you to strategically place your ads in front of such audiences while they search Google or its affiliate websites, therefore this enables you to raise awareness of your brand or to persuade certain audiences to make a deal. Simply marking people who visit your site and then hitting them with banner advertising after they leave your site. This is not stalking, it is not if you do it correctly, anyway. Remarketing can be an incredibly effective device if you do not cross into the creep factor. More specifically, the remarketing display ads will remember a message displayed on the original mark website and display web-wide notification advertising

How effective is remarketing?

Prospective customers aren’t always looking to buy at first sight, with information so easily at hand in the modern era, many shoppers are much more comfortable browsing around first and then coming back when they feel ready to put their money down. Whilst reviews and a strong online presence help to ensure these “warm” customers eventually come back, there is always the fear that they may either forget about your business or that their attention may land and rest itself somewhere else. Remarketing is a powerful tool to ensure that you stay at the forefront of your prospective customer’s minds at all times and this can drive high ROI.

Unlike newsletters or email campaigns, remarketing requires no input on behalf of the customer, the only contributing factor is that they have visited your webspace or sales page in the past. This makes them particularly powerful, as the customer will often have no reason to suspect that they are being sold anything, as remarketing ads appear naturally on websites and optionally can be installed to appear on social media aspects such as Youtube and Facebook.


How Remarketing works?

Remarketing works as follows, a customer lands on your webpage or online shop, and a “cookie” is then installed on their browser (More sophisticated styles of data tracking also exist, but keep it simple for now), you then set up a remarketing campaign on Google, Facebook, or other social media to then re-advertise that product or service in sidebars, newsfeeds, etc. There is a lot of flexibility to this service and it is particularly powerful as it allows you to stay on your prospect’s minds at all times.


Google My Business
Is Google my Business worth it to every business?

Google my business is a game-changing tool that Google has developed in order to make it far easier for prospective customers to find the information that they are looking for when they google your business. In short, it is a simple tool you can use to control the information that shows when your business or company address appears in Google search results. If you’ve ever googled “Opening Hours” for your favorite restaurant and seen them appear immediately at the top of the search results, then you’ve experienced the power of Google My Business.

 

Can you imagine how much business your favorite restaurant may have lost without this feature? There is nothing worse for a potential customer than information being unclear or confusing. Best not to take the risk with something you don’t know, maybe better to go elsewhere instead.

 

If you’re selling website designs and the first things that Google pulls from your site is the names and numbers of your affiliate website and HTML programming companies, then you are losing business. This is why it is so important to make sure that your Google My Business page has been well optimized so that Google begins serving your business and not just indexing it.

 

Thankfully Google looks out for businesses and has worked hard to make it as simple as possible for them to control exactly what information goes out to their potential customers, the only difficult part is having the correct understanding of your audience so as to ensure that what you do put out there is exactly what your customers will be looking for.

 

Google Analytics
What is meant by Google Analytics?

Google Analytics is one of the most interesting software in digital statistics. It is a web application platform that Google is providing to track and monitor website traffic. It examines the statistics of the traffic to your website in detail thus it generates interesting insights that can help you shape your business succession plan and performance. 

This also monitors detailed reports and dashboards to see how people connect with your sites and devices, and the function that various channels take.


Analytics and Why they are Important?

Google provides a massively comprehensive set of data and analytics for you to pour over in order for you to monitor your website called Webmaster Tool or  Google Analytics. This enables you to do many things, like finding faults, control crawls, submit sitemaps, set canonicals, add markups, etc.

The list is long and varied, and all of it useful. You can find detailed explanations in Wikipedia and Google’s own help pages for the complete list and what they can do. What we shall be going into is the analytics section and why it is so important to have one set up for your site.
Among all these tools is a lot of data. A lot of data. But the most important parts of that data are traffic, bounce rate, and key phrases (such as search queries and important key terms).

So let’s look at these and why they are so important.
You may not even have created a search console or a webmaster tools account, so if you don’t have one, then you should set one up as it’s free. If you are unsure about doing this then get your web designer or preferably an SEO company to do this for you to ensure it is done correctly. Having all of this setup will allow you to channel information from Google, which can then be used to increase your conversion rate optimization (or CRO).

For Google to be able to get all this information for you you will need to put a tracking code into your site (which is easy), once that is there then Google will start collecting all the site data from that date onwards. You can rewind back through time to compare data, but obviously not before the code was present

Benefits of Using Google Analytics

Almost all of the companies have an online presence via a website like nowadays. Therefore, learning the internal structure of your website becomes really essential for you whether this is achieving its purpose or otherwise

  • Google Analytics does indeed have a capability that reduces the work needed to enter data from Google Analytics in Google Docs, Pages, or Spreadsheets. Setting up your Google Analytics account and copying a basic piece of code to your website is all you have to do.
  • You can easily integrate other tools and platforms. It presents a clear and usable interface. With all your apps, you can use Google Analytics to quickly integrate data into other well-known Google products, such as Google AdWords and the Google Search Console.
  • With a bit of configuration, it helps you to monitor the internal site searches to help you reach the right customers and may make appropriate modifications or adjustments to boost your performance accordingly. It also exposes the field of growth potential by discovering situations where the specific situation on your platform may be ambiguous or missing. It will provide more insights into what users on your website are looking for. 
  • It also provides a bunch of information about people who come to your website including their age, gender, preferences, devices, and location.
  • Content is the king and will help you get such a lot of traffic and prospective customers if created amazingly. Analytics allows us to understand how visitors of your website and app interact with your content, and you know what works, and what doesn’t.
  • Comprising why visitors bounce off your websites, this is why Google Analytics provides a thorough overview of those pages that have a high bounce rate. Experiencing a high bounce rate may be that your website isn’t properly designed or your landing page may not be enticing enough for them all to pay upfront.

 

Bounce Rate
What is Bounce Rate?

This may or may not be obvious, but your “bounce rate” is the percentage of all hits that only visited one page and then left (there are some other more minor reasons that we won’t go into as well) very quickly. This will generally tell you if your site looks good or gives users the info that they wanted, usually based on the key terms they used in order to find it.

The deeper in your site they go the better, as this normally means a longer visit and that the user likes your site and so take up your services. Having a site with which is well has taken into account main CRO factors and implemented them properly will often avoid having a high bounce rate

 

Why are you experiencing High Bounce Rate?

A high bounce rate (the average is about 40%) like 70% or higher, will mean that users either don’t like your site (visually or mechanically) or thought it wasn’t relevant which your website includes too many irrelevant photos, or other content elements that add more clutter than interest, your bounce rate is likely to increase because clients aren’t certain what you really want them would do next.

A minority may have found what they wanted immediately from the landing page (like your phone number etc) but on the whole, it isn’t good news to have anything much above 40%. The good news is that you can know about this from your analytics or SEO consultant and can then act accordingly to find the reason, fix it, and then reduce it.

 

How can you Improve your Bounce Rate?

Create an introduction which will make everyone want to constantly read. This ought to be easy and also has straightforward stuff on your content. You could even include and cite a few of your experiencer, results, recommendations and credibility from your customers/ clients. Make sure that you and your content must have facts, and can be trusted and your page must  convey what Google searchers are looking for. In addition, you can add videos that make sense on your page as what people might want to explore and must see.


Key Terms
Are Key terms Important?

Google Analytics tracks the keyword for both organic and paid search channels: the term or phrase a visitor can enter throughout the search engine, which led them to click on each of the links. By adding these into your analytics you can monitor what you think are your most relevant key terms and judge the amount of traffic from your rankings


How valuable key terms to SEO Agency?

Only an SEO agency or those among you technical enough to know all your relevant key terms will be able to add this to your analytics. The most relevant key terms will generally be the users with specific serious searches that are actively looking to find your products or services. These are the most valuable searches and will generate your site the most business. You ‘re improving your search ranking by taking the data that it provides you and making changes to your web. With these data on hand you can make better and more detailed improvements. So in all, it’s easy to see why you should have access to analytics and how they can be used by an SEO or digital marketing agency to create a strategy for online success.


Google Tag Manager
What really is Google Tag Manager doing anyway?

Whilst Google analytics itself allows you to take detailed analytics and gain valuable user information based on visitor behavior on your site, Google Tag Manager allows you to take this a step further and record specific events, such as logging in through a particular form or using a particular call to action to arrive at a sales page. These more detailed analytics can allow you to map out complex behavioral patterns and see exactly what it is when visitors log into your site. At a glance, it’s easy to see how valuable a service google is offering.
The tags themselves take the form of tiny snippets of code which can be placed in various areas on a site and then can be managed off-site in Google’s tag manager itself, meaning that once the initial programming work has been completed, the whole process becomes much easier to manage for everyone, whether or not they have any previous coding experience. This also allows us to express our findings transparently and Google makes it easy to deliver in a way that is straightforward and easy to understand.


How does Google Tag Manager and Google Analytics collaborate?

Google Tag Manager is not a replacement for Google Analytics but instead it helps users quickly attach tracking code tags for Google Analytics to an official site, deploy GA event code snippets, and identify rules when each code has to shoot. Google Tag Manager acts as the mediator for implementing your digital analytics on any website and if you’d like to add Google Analytics Tracking code or events, it is strongly advised that you do so with GTM, even though you don’t have to make frequent changes to the code of the website, so your implementation process is quicker. Google Tag Manager transfers routine activities, page views, other connections to Google Analytics.

How do I know if Google Tag Manager really functions?

One of the effective methods to provide an insight as to how, when, where, why of your GTM module is to use the preview and debug console. The console would also show you all of the fired and unissued tags that are mounted on individual sites.
If there is an issue with Google Tag Manager you can use the developer tools to understand. You can also use Google Tag Assistant as a fantastic browser add-on that helps you to easily see if your GTM tag has been enabled correctly. The tag assistant color schemes from red to green to demonstrate the features of a name.

Partnering Up
Why partner up to a Digital Marketing Agency?

Partner up to a Digital Marketing Agency that proven their process that it works for the customers that it has only no positive effect on their online visibility but with our guidance also works harmoniously with their other marketing strategies for generating more clients and hence boosting their revenue and beating their competition. Other SEO agencies have many different strategies for organic rankings that either try and outsmart Google or use punishable short term techniques. Follow the general principles and guidelines that Google recommends that can sometimes be easily forgotten.

 

Make sure that they deliver work in a timely and professional manner and with results that deliver with realistic pricing. They don’t pad out their reports with meaningless unfathomable information fooling you and your clients to the true nature of the results. The onsite analysis and recommendations are created by hand and have experienced members of the team implementing the changes in the correct technical method.

 

As a company knows what works and what doesn’t, this lets you allocate the right resources per campaign so you can build a healthy and positive onsite and offsite site profile which in turn delivers measurable results. A working relationship is not only built on trust but also results and security, so offer out signed NDA before even starting discussing the needs of your clients.

 

Look forward to growing your business and others, in a healthy, professional symbiotic relationship that your packages are designed to create for long-lasting mutually beneficial arrangements.

 

Table of Content

Digital Marketing

What is Digital Marketing?

Why is it important to your business?

 

Digital Journey

How to start your Digital journey?

Discovery Process

What’s involved in your Digital journey?

How to get started?

Ways to Boost your Digital Marketing skills

Different types of Digital Marketing

 

Email Marketing Newsletter

Which can be the most effective Digital Marketing Strategy?

What makes good Email Marketing?

 

Split Testing

What is Split Testing?

How do you perform a Split Test?

 

CRO or Conversion Rate Optimization

What is the role of CRO?

 

Remarketing

What is remarketing?

How effective is remarketing?

How Remarketing works?

 

Google My Business

Is Google my Business worth it to every business?

Google Analytics

What is meant by Google Analytics?
Analytics and Why they are Important?
Benefits of Using Google Analytics

Bounce Rate

What is Bounce Rate?
Why are you experiencing High Bounce Rate?
How can you Improve your Bounce Rate?

Key Terms
Are Key terms Important?
How valuable key terms to SEO Agency?


Google  Tag Manager

What really is Google Tag Manager doing anyway?
How does Google Tag Manager and Google Analytics collaborate?
How do I know if Google Tag Manager really functions?


Partnering Up

Why partner up to a Digital Marketing Agency?

 

Have a Project?

Get in touch

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